Four Ways To Enhance Your Company’s Marketing Efforts

When your company invests in marketing programs, the intent is to get a return on that investment that brings in profits. Even if a marketing program does not achieve its goals, you can still draw data from that program and use the data to improve future marketing endeavors. People like Bobby Kotick of the Coca-Cola board of directors understand and appreciate the value of programs that enhance the company's marketing efforts. There is much more to advertising a company than buying advertising time Read more [...]