Failure to Launch: How to Avoid Destructive Direct Mail Mistakes

If you're starting out with direct mail for the first time as a way to market your product, you can congratulate yourself on your perceptiveness. Far too many marketers today dismiss direct mail in favor of flashier alternatives such as email. Recognizing the potential of direct mail is only a start, though -- it's important to understand how to deploy the method to the best effect With email marketing, high-tech test methods such as analytics and A/B comparisons are always on the top of marketers' Read more [...]