Local search engine optimization (SEO) is absolutely vital to the success of the online part of a business. Every store nowadays seems to have a website in order to promote their services. But many of these stores also still have physical locations. What local SEO does, is attract local customers to a website, so that they are more likely to also visit the physical store for the products or services that they need. SEO in all its forms is about increasing traffic to a website by having it found on Google and the other search engines.
Why Does Local SEO Matter?
Local SEO is hugely important because most people now do almost all of their shopping online. Those who don’t shop online at least use the internet in order to find local businesses that are interesting to them, allowing them to review products. If you want to run a business, you will know how important it is to find your niche, something that sets you apart from the competition. It is also at this point that you will need so much more than global SEO. For instance, if you sell fresh flowers in the San Francisco Bay Area, do you really need someone from China to be able to find you? The reality is also that the people who will shop with you are people from the San Francisco Bay Area, so they will be looking with different search terms. You need to be there to attract the crowd of people who will actually come to you and spend their money.
Essentially, local SEO allows you to have a heads up on the competition. Sticking with the fresh flower shop, it would be impossible for you to compete with every florist on the planet. In fact, the only ones you need to compete with are those in the same area as you. That is what local SEO does for you: ensure that you only have to compete with those who actually are competition.
By using local SEO in order to optimize your website, you will be able to have a heads up on the competition. The recent recession may be officially behind us, but it often doesn’t feel like that. And with more and more business being conducted solely online, those businesses that still operate locally need all the help they can get. This is why it is so important nowadays to design a website that is optimized for local SEO. To complicate the matter, it also has to be optimized for global SEO as well as being mobile friendly. This is why it is so important to work together with a company that is experienced in web design and SEO (global, local and mobile). And the best way to find such a company would be to look in your own local area. After all, a company that delivers local SEO but that cannot be found locally is obviously not doing very good work.