There’s no doubt that packaging is an important part of your business, not only to ensure that your product is safe and sound during transportation and storage on the shelves, but also as a marketing tool to guarantee that your product gets picked by the consumer. Every product is a unique reflection of a unique business, and needs unique packaging.
The best way to go is to develop customised packaging; the benefits are endless. Not only are you certain your business, brand, and product are promoted in your own way, you’re guaranteed that your product receives proper protection. Are you thinking about proper packaging? Here are the main advantages of creating customised packaging for your products.
The perfect fit
It’s important you create a packaging fit of the right size, for a number of reasons. First of all, it’s not recommended that there are loose parts that can wiggle around or move during transportation and handling. Secondly, it will avoid padding or ‘filler’ costs. Thirdly, customers tend to feel cheated when the packaging is much larger than the actual content.
Reducing transportation costs
The design of your packaging could save you a great amount of expense during transit. Boxes or containers that fit well together may reduce the volume of the load considerably, allowing you to transport more goods on fewer trips – hence, saving plenty of hours and money, especially over longer distances.
Focusing on seasonality
By having bespoke packaging made, you can focus on customer attraction. This is excellent for marketing seasonally. It doesn’t have to be a big chance; often a change in colour can put the consumer in the mood for Christmas or summer.
When you present your customers with well-though-of customised packaging, the customer understands that you care about the product, its packaging, and the consumers themselves – the quality of the packaging reflects on you. Consumers feel they have made the right choice if the packaging is of a high standard.
Your own design
By having your packaging customised, there is no limit to what you can accomplish in terms of design – only your own imagination is the limit. Furthermore, packaging for special occasions (special offers, a new marketing campaign, and so on) is easy to arrange and execute.
You, too, can have your products on the shelves, enclosed in perfect packaging that not only ensures a perfect fit for protection but also beckons the customer to take a closer look. Your company and brand has the opportunity to project quality and to remain very flexible and save money whilst doing so. Packaging is too important to approach it with a half-and-half attitude – it needs to be done right – and customised packaging takes care of that.
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