What to consider when planning your next POP project

Some brands make the mistake of thinking that retail marketing is just about getting shoppers through the door. While this is a vital piece of the puzzle, it’s important to remember that you must employ effective marketing techniques in-store in a way that creates continuity of your brand’s message and voice if you want to maximise sales. One way to get the most out of your footfall is to invest in POP (point of purchase) marketing. This method allows you to get your customers’ attention when Read more [...]