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Acclaimed sales consultant, Brian Tracy, takes a look at a simple and yet powerful technique to fashion your mind towards achieving success. Your mission statement is always written in the present tense, as though you have already become the person that you have described. It is always positive rather than negative. And it is always personal.Program Yourself Correctly Determine Your Mission Statement Your goal is that, a year from today, when one of your customers has lunch with one of your prospects, and your prospect asks your customer to describe you in detail as a salesperson, your customer will recite your business mission statement voluntarily. The way you have treated your customer will have been so exemplary that your customer will describe you in the most glowing of terms. Compare Yourself Against Yourself Once you have developed a mission statement like this, you can read it, review it, edit it, and upgrade it regularly. You can add additional qualities to it and more clearly define the qualities you've already listed. It becomes your personal credo, your philosophy of life, your statement of beliefs and a guide to your behavior in all your interactions with others. Each day, you can evaluate your behaviors and compare them against the standard that you have set in this statement. Shape Your Own Personality Action Exercises First, imagine that one of your customers was going to meet with one of your prospects. What would you want him to say about you? How could you behave with your customer to assure that he says these things? Second, talk to yourself positively all the time. Feed your mind with positive messages that describe your goals and the person you want to be.
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Each day, you can evaluate your behaviors and compare them against the standard that you have set in this statement.

