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So, how do we create credibility with someone we don't know, or don't have a history with? Here are some ideas.

1."It's not bragging if you've done it." If you've earned your stripes in your business or industry, don't hide that fact under a rock. Trumpet it to add to your credibility! Drop in statements such as,

"In my seven years in this business, I've learned that ...

"I've worked with over 550 retailers, and I always find that..."

2. If you're not on commission, it doesn't hurt if they know that. Hey, I know most of...
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