Jeff Ansell's new book "When the Headline is You: An Insider's Guide to Handling the Media" is chalked full of excellent content. We caught up with Jeff to ask how a sales producer could benefit from the advice he shares. He provides three basic but essential tips that will benefit anyone in sales and shares his perspective on why public speaking mastery is so essential.

Jeff Ansell is a crisis communications expert, award winning journalist, and editor. Jeff Ansell's unique process for media communication has helped Fortune 500 companies manage high-profile issues, including the Erin Brockovich case. Thousands of executives and communications professionals worldwide have been coached in Jeff's process. Jeff is an instructor for the MIT-Harvard Public Disputes Program "Dealing with an Angry Public" and annually lectures on media skills to Harvard Business School MBA students.  Win Loss Analysis can make a big difference to sales results.