Productivity on Steroids

Podcasts 2011 - January 2011

Written by John Cousineau

Firms selling business-to-business know how hard it is today to win new business and speed up sales. Sales productivity is a really complex problem. John Cousineau summarizes the challenges firms need to overcome to improve their sales productivity, and explains the value of new tools that work for the benefit of both the salesperson and the buyer. As an example, he introduces his product, Amacus, which works like a 'digital sales assistant', helping sales people invest effort at the cadence of each buyer, then see proof of value in doing so.

John Cousineau is President of Innovative Information. John has thirty years in operations research and is a pioneer in performance improving, internet-enabled, business practices.

John Cousineau -
	John Cousineau is CEO, innovativeinfo.com. Makers of Amacus, the ONLY tool triggering B2B sales productivity by revealing Return-on-Effort from sales activities. Read More >>
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