Mike Schultz talks about how challenging it has been for consultants and those selling professional services over the past few years. He predicts how buyer attitudes and behavior will change in the upcoming year and how consultants can better adapt to align with what buyers want.  He shares advice for those who haven’t had to sell services before which applies to those new to consulting or those who have not been as successful as they wished they were.

Mike Schultz is author of “Professional Services Marketing” and the forthcoming “Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation”, and President of RAIN Group, a sales performance improvement company. He is also the Publisher of RainToday, recently named the Top Sales Resource in the world for 2010 and the largest online resource for professional services selling and marketing with over 100,000 subscribers.

Click here for a free report from Mike called “The New Rules of Selling Consulting Services in 2011.”