Charles Green is an expert on trust. When asked if trust in sales is an oxymoron you may not like his answer! He boldly expresses why sales has the reputation it does in a way that you may not have appreciated before.

If you sell intangible services or are involved in complex sales you shouldn’t miss this podcast. Charles shares two practical and easy to implement ideas that can help you increase your trustworthiness, techniques he calls deep and profound but uncommon these days.  If you are a VP Sales heavily focused on metrics you might give this listen a pass.

Charles Green is a speaker and executive educator on trust-based relationships. He is author of two very successful books, “Trust-based Selling” and “Trusted Advisor”. Charles has articles published in Harvard Business Review, Directorship Magazine, American Lawyer, is a contributing author at RainToday.com and a regular contributor to Salesopedia.com.

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