Paul McCord, president of McCord and Associates, a sales training, coaching and consulting company, is an internationally recognized authority on prospecting, referral selling, and personal marketing. His best-selling book on referral generation,Creating a Million Dollar a Year Sales Income: Sales Success through Client Referrals, has y become recognized as the authoritative work on referral selling. Contact Paul at
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or at www.powerreferralselling.com
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Paul McCord gets results. As an author, consultant and coach he doesn't make money unless he creates value. This is true for anyone in the sales profession. Every day you are challenged to direct your energies on activities that drive your income. In this podcast Paul distils down to three key words critical to sales success. 
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