Featured Article4 Simple Steps to Building a Perfect ESCALATOR – not Elevator- Speech
The trouble with a classic elevator speech is that in tele-sales no one has the time or the inclination to hear what you have to say.
Communicating by phone is different than face to face where a suspect or a prospect will grant you a few more moments if only to be courteous. On the phone it is simple and easy for a prospect to terminate the call and that’s one of the main reasons why you need an escalator speech.
An escalator speech is an abbreviated version of an elevator speech and it is absolutely vital in the world...
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|Podcasts 2008 - March 2008|
|Written by Rochelle Togo-Figa|
Rochelle Togo-Figa speaks to what many feel is the most challenging aspect of the sales process … closing the sale. She says this is a big issue for sales people and up to 50% of sales are missed because people don’t ask for the business. Rochelle walks through seven steps she believes can have a big impact on your sales closing success. While some of her suggestions are not new, they are worth listening to as she provides some practical wording you can adopt right away. Steps six and seven are critical to your success, don’t miss them!
Rochelle Togo-Figa has spent the past 22 years coaching and training executives and sales professionals in her speciality areas, sale and communication skills. Her business coaching articles have appeared in the New York Times, The Westchester Journal News, and Business Woman Magazine. A regular contributor to Salesopedia you can learn more on her website.
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