Featured Article4 Simple Steps to Building a Perfect ESCALATOR – not Elevator- Speech
The trouble with a classic elevator speech is that in tele-sales no one has the time or the inclination to hear what you have to say.
Communicating by phone is different than face to face where a suspect or a prospect will grant you a few more moments if only to be courteous. On the phone it is simple and easy for a prospect to terminate the call and that’s one of the main reasons why you need an escalator speech.
An escalator speech is an abbreviated version of an elevator speech and it is absolutely vital in the world...
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Referrals Work Best
|Podcasts 2008 - March 2008|
|Written by Joe Heller|
Joe Heller explains why “Referrals Work Best.” Hear how you can use referrals to build your credibility, confidence and establish trust. Learn how to perpetuate your success in the referral marketing arena. There is only one type of person you should be asking for referrals from, find out who this is. Joe suggests you can’t depend on word of mouth marketing alone; hear how you can leverage your existing clients to grow your sales. Joe closes by sharing some of the tricks of the trade he uses to get the attention of those he wants to connect with.
Joe Heller is the Revenue Warrior. He is President and founder of Trust Cycle Selling. Joe’s expertise is in helping companies and individual professionals experience triple growth rates by leveraging his advice on marketing strategy, lead generation, and profit acceleration.
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