Featured Article4 Simple Steps to Building a Perfect ESCALATOR – not Elevator- Speech
The trouble with a classic elevator speech is that in tele-sales no one has the time or the inclination to hear what you have to say.
Communicating by phone is different than face to face where a suspect or a prospect will grant you a few more moments if only to be courteous. On the phone it is simple and easy for a prospect to terminate the call and that’s one of the main reasons why you need an escalator speech.
An escalator speech is an abbreviated version of an elevator speech and it is absolutely vital in the world...
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|Podcasts 2008 - June 2008|
|Written by Cheryl Clausen|
Cheryl Clausen talks about leveraging objections to make more sales. How you react to objections determines the outcome of the objection. If you expect a positive outcome it changes your mindset. She suggests it is important to both acknowledge and respect the client objection, and then attempt to understand the objection. Cheryl touches on which communication signals to watch for. You may find it interesting to hear you should have an internal smile when you hear an objection, listen to find out why.
Cheryl Clausen is a sales coach who works with clients in the insurance and financial services fields to double their business. She specializes in helping agents and financial reps get ‘unstuck’.
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