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So, how do we create credibility with someone we don't know, or don't have a history with? Here are some ideas.

1."It's not bragging if you've done it." If you've earned your stripes in your business or industry, don't hide that fact under a rock. Trumpet it to add to your credibility! Drop in statements such as,

"In my seven years in this business, I've learned that ...

," or,

"I've worked with over 550 retailers, and I always find that..."

2. If you're not on commission, it doesn't hurt if they know that. Hey, I know most of...
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Leveraging Objections

Podcasts 2008 - June 2008

Written by Cheryl Clausen

Cheryl Clausen talks about leveraging objections to make more sales. How you react to objections determines the outcome of the objection. If you expect a positive outcome it changes your mindset. She suggests it is important to both acknowledge and respect the client objection, and then attempt to understand the objection. Cheryl touches on which communication signals to watch for. You may find it interesting to hear you should have an internal smile when you hear an objection, listen to find out why.

Cheryl Clausen

Cheryl Clausen is a sales coach who works with clients in the insurance and financial services fields to double their business. She specializes in helping agents and financial reps get ‘unstuck’.

Cheryl Clausen -
	Are you where you want to be? Cheryl Clausen's experience working with clients has been that many insurance agents and financial advisors aren’t where they want to be.At certain points in your business you just get really stuck, and you don’t know what to do to get you where you want to go.Well, my purpose is to help agents and advisors to get unstuck and get going again. Read a daily article to get yourself or your team going: My Blog Read More >>
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