Marketing expert Dr. Paul Welty talks about the marketing and sales departments, their similarities, differences and how they can work together more effectively.
Blurring of roles has created a need to clearly understand responsibilities. Where marketing typically works with large anonymous audiences, sales forces work directly with the prospect or customer. Paul builds a compelling case for alignment against the customer saying, “The goal is to add, satisfy and retain customers.” He shares what he feels are successful sales tools to achieve this goal.
Lori Richardson shares her insights into why one might consider a career in sales. With years of sales experience Lori suggests sales departments create revenue for businesses while other departments ‘spend’ that revenue.
You might be surprised to hear the percentage of college and university students who end up in sales roles after they graduate. You might also be surprised to learn the number of institutes of higher learning in the U.S. teaching professional selling.
Hear Lori’s three reasons why she feels sales is such a great profession. Lastly she shares two tips for anyone thinking about getting into sales.
Learn about catching monkeys and more importantly … what that has to do with salespeople dealing with change to be more successful.
Hear the three things you need to consider when changing your sales routines. Charles follows up with his “7 Tips to Success” which anyone in sales might be wise to note. Some of these tips you are probably doing, others you should consider adding to your to-do list.
If you are in sales you have to pick up the phone and talk to prospects, it’s a given. Find out from this expert how to improve your calling efforts and be more successful. Wendy Weiss maintains you have to be good at communicating your value to your prospects.
How you think about the call is critical to avoiding ‘telephone terror’. Learn some valuable tips to help you better target your customers and get their attention. Discover the one thing most salespeople don’t do well which is surprisingly simple to correct. Before this podcast is over you will want to grab that phone and start dialing.
Find out why Joanne Black says referral selling is the ONLY way to sell. Hear the advantages of identifying and attracting 'ideal clients' and why you should 'fire' others.
Understand the three steps needed to develop an effective 'roadmap' for referral selling within your business regardless of size. Finally, Joanne shares one tip that every sales person can use right away.
Joanne Black is the author of the acclaimed book "No More Cold Calling The Breakthrough System That Will Leave Your Competition in the Dust."
Marketing expert Dr. Paul Welty talks about the marketing and sales departments, their similarities, differences and how they can work together more effectively.
Lori Richardson shares her insights into why one might consider a career in sales. With years of sales experience Lori suggests sales departments create revenue for businesses while other departments ‘spend’ that revenue.
Learn about catching monkeys and more importantly … what that has to do with salespeople dealing with change to be more successful.
If you are in sales you have to pick up the phone and talk to prospects, it’s a given. Find out from this expert how to improve your calling efforts and be more successful. Wendy Weiss maintains you have to be good at communicating your value to your prospects.
Find out why Joanne Black says 
