Alen Majer talks about using “trigger events” to prospect. He explains what trigger events are and how they can increase your efficiency and professionalism. Alen differentiates between on-line and off-line resources that can be used to prospect or to learn more about existing clients so your contact with them is more meaningful and timely.

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Alen Majer is the author of “Trigger Events – how to find your next customer.” A 15 year plus veteran of sales, he consults on developing better customer relationships, sales process improvement, and working with sales teams to improve performance. He believes sales is the most exciting, best payable and more secure job position in the world!

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