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Running a successful sales call with a prospect and/or customer is an important skill for a professional salesperson. Running a successful sales meeting is an equally important skill for sales managers because it is a great forum for reinforcing and modeling selling principles. Unfortunately, too many sales meetings are ran ineffectively. There is no leadership by example provided for the sales team. Weekly or monthly sales meetings often illustrate “Do as I say and not as I do.” Actions don’t align with words and credibility erodes for the sales manager. Here are three areas where credibility is eroded. An effective sales leader knows their sales team is watching and is good at practicing, “Do as I say and (most importantly) DO AS I DO.” Related Articles: Articles by this Author:
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“We have a lot to cover in two weeks and will be working with many of our in-house managers to make sure that you are well-equipped to handle all aspects of your job. I want to make sure we set clear expectations at the beginning of this training. My expectation is that all of you will be ready to go by 8:00am each morning. Ready to go looks like this: You have visited the restroom, got your coffee, poured cream in that coffee and are in your seats with pen poised in the air by 7:55am.” 
