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Barry Siskind starts with an update on the tradeshow market and describes the cyclical nature of the various industry sectors. No surprise he is bullish on trade shows going into 2009, perhaps not for the reasons you might suspect. Hear why he believes smaller local shows provide a great opportunity for companies and independent producers. Before you make the decision to participate, hear what Barry suggests is critical to consider on the strategic front before mapping out the tactical elements. Barry Siskind specializes in helping exhibitors achieve top performance at their trade and consumer shows. He is the author of Powerful Exhibit Marketing. Find out more about Barry Siskind and his business at www.siskindtraining.com
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