America's leading authority on referral selling, Joanne Black believes that no one should ever have to make a cold call. She is the author of "No More Cold Calling™: The Breakthrough System That Will Leave Your Competition in the Dust" from Warner Business Books. Referral business closes more than 70 percent of the time, salespeople are pre-sold, have credibility, and the competition disappears. Without a strategic approach to referrals, businesses are leaving money on the table--every single day. Visit www.NoMoreColdCalling.com.
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Joanne Black’s game is sales. In this podcast Joanne addresses the topic of productivity, specifically how identifying ‘your ideal customer’ is a must if you want to grow your business. Find out what a PITA client is and why you need to avoid them. Discover the three criteria she uses to identify and screen ‘ideal customers’. Joanne reminds you why it’s important to ask for what you want.
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