Pressure is on Chief Revenue Officers to increase the numbers. Carl Moe explains "revenue as a system" that looks at the revenue model from a holistic perspective.  He uses an interesting metaphor of the northern Minnesota family lake cabin to describe how many companies growth has resulted in evolutionary challenges on the revenue front. He explains the focus needed today to be a successful Chief Revenue Officer.

Carl Moe is the author of "Sales Revenue System 2.0 / Your Chief Revenue Officer B2B Success Model." He is the founder of CRO Success - an organization dedicated to developing and delivering the tools, processes and systems Chief Revenue Officers (CRO's) need to succeed.