Recession selling can have an upside to your career so says Jonathan London.  He details four key elements you need to be doing in a recession that will benefit you even more when selling in good times. You might want to take out a pen and paper to capture his insights as he drills down on each of the four elements.

Jonathan London is co-founder of Sales Advisor and President of the Improved Performance Group. He has been in sales and management for 34 years. He was the #1 performer worldwide, for such companies as Olivetti Corporation, IBM/Rolm and PictureTel. Jonathan founded IPG in 1994, has trained over 15,000 people in 23 countries using the same techniques that made his own selling career so successful. His newest venture is Sales-Advisor.com. He has sold his way through 3 recessions.

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