Richard Schroder founded Anova Consulting Group in 2005 and oversees win loss analysis projects, relationship management, new business development and marketing. He is involved in designing and managing all client projects and is acutely focused on ensuring that Anova provides the strategic insights its clients need to make continuous improvement in the areas of product development, marketing, sales and client service.
Richard is a recognized thought leader in the business to business sales and customer satisfaction sector and he is a sought-after speaker who has published many highly-regarded articles in professional journals. He also is the author of a book called "From a Good Sales Call to a Great Sales Call" about Win/Loss Analysis. The book is published under the McGraw-Hill label and is available internationally.
Prior to founding Anova Consulting Group, Richard served as managing director at Chatham Partners, a market research and consulting firm. In that capacity, he was responsible for business development as well as client relationship management. He previously held positions at State Street Corporation and H.C. Wainwright.
Richard is a graduate of Boston College, where he received a BS in Finance, with honors. He also earned an MBA with honors from the Babson Graduate School of Business.
Richard Schroder is a guru on win loss; he shares his insights and recommends specific activities which will result in sales gains.
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“This is an incredibly insightful book that shows you special strategies to make more effective presentations and actually make more sales- faster and easier.”
Brian Tracy, Bestselling Author
The Psychology of Selling
“Once in a very long while, a book comes along that has the potential of changing the way people think about sales. Richard has written such a book. By examining why we lose the sale, he is able to show ways to win the deal. This is revolutionary, and a must read.”
Stephan Schiffman, Bestselling Author
Cold Calling Techniques (That Really Work)
"The old adage: plan, do, review, has been taken to it's ultimate level by Richard Schroder in From a Good Sales Call to a Great Sales Call. By discovering the customer's motives for buying, or not buying, after the decision has been made you will not only adjust your sales presentation, you will adjust your results. Buy it today, bank it tomorrow."
Jeffrey Gitomer, Bestselling Author
The Little Red Book of Selling
"How can a sales person win more business? Richard's book answers this question: By learning from lost sales. He delivers practical tools in a "how to" approach that will motivate and teach any sales person to become a rainmaker. His concept is ground-breaking and empowering...a must read for any sales executive or sales person."
Jeffrey Fox, Bestselling Author
How To Become a Rainmaker
"Very rarely is there anything "new" in the field of sales training, but Richard has captured something truly unique and innovative. This book is an absolute must for every sales manager and every sales person who wants to stay on the cutting edge of influence. Richard clearly establishes himself as the “Thought Leader” in sales training with this book.”
Peter Montoya, Author
The Brand Called You