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How to make your marketing more Memorable

Whatever type of business you have, investing in custom-built exhibition stands can help to make your marketing more memorable. They will provide your company with a more visual presence, giving an immediate impact in a crowded exhibition centre full of competitors. 

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Recent statistics have shown that most visitors to trade shows or exhibitions intend to make a purchase immediately or in the near future. Therefore having a highly visible exhibition stand could not only attract visitors but could also encourage them to buy from you.

Many benefits can be found from exhibiting such as:-

  • Recruiting new customers

  • Strengthening relationships with old clients

  • Providing long-term brand building

  • Ideal for launching new products

  • Collecting high quality leads

  • Generating media coverage

  • Raising your organisation’s image and status

Making full use of an exhibiting experience will help your business to potentially reach a large percentage of the market in only a short period of time. 

Get in touch with the professionals

When it comes to having engaging exhibition stands designed and created, get in touch with online professionals. If you would like a high bespoke service, you could have look online for Nimlok exhibition stands. Reputable companies like Nimlok provide clients with great value for money exhibition stands that ticks all of the right boxes in terms of creativity, design and graphic production. Partnered with brand reflection, sales interaction as well as commercial visibility. All of which will ensure your stand makes a memorable impact in a busy exhibition centre.

Speaking to an exhibition stand consultant about your upcoming marketing campaign could provide you with a few insights into how you should design your stand, to achieve a top quality product which could return you a greater investment. Whether you would like to buy or hire your bespoke exhibition stand, the experts will help you to choose the right stand for your given marketing campaign; taking into account important factors like your exhibition location, scale, frequency and budget.

Tips to attract visitors to your exhibition stand

At first glance, your professionally created and designed exhibition stand will attract the visitors over but it is your job to keep them there. You will also want to create a lasting image in your visitors minds over your competitors, this can be done following a few tips;-

  1. Ensure your stand represents your brand

  2. Try it out beforehand- setting up your exhibition stand before the show helps you to get a feel of the space you will occupy, why not practice your sales technique on your colleagues?

  3. Chat with the event organiser- make sure the event organiser understands the nature of your business and what you require. The placement of your stand at the venue is a critical factor in attracting your target audience.

  4. Pick the right people- the team members for the event you choose should have good knowledge of the service your business provides, and should confidently entice your visitors over to your stand.

Above all, you and your team should be professional, active and friendly.

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