When we think about amazing displays, the first thing that comes to mind is often something big and elaborate. Perhaps a stunning window display at Christmas, or an expensive exhibition stand at an event. But creating inspiring displays doesn’t need to cost the earth – it just takes a bit of planning and creativity. Here are some tips on how you can create an inspiring display on a budget:
How do you want people to feel?
The first thing to think about is what you want to show off in your display. Whether that’s a product or service doesn’t matter. Next think about how it can help people. For example, a scarf could make people feel warm and look fashionable. Whereas a service provider could make people’s life easier, giving them more time to do other things. Or perhaps your service allows people to do something that nobody else can do.
How does that look?
Now that you have your feeling to focus on, the next thing to think about is how you can turn it into a display. Whether that’s a window display or a poster to be used on display boards is up to you, the same method can be used to create your display.
Brainstorm ideas that are related to that feeling. If you want people to see your product then of course make sure that your product has a focus in your display! But if your display is about your services – perhaps for an exhibition – then you may need to be a bit more creative about how to get that feeling across.
What colours to choose
Colours are really important in marketing as they can reinforce messages. For example, blue is often used in business as it signifies trust, whereas green is often used to show environmentally friendly products or services.
Make sure that your display uses colour carefully to reinforce the feeling and message that you’re trying to show. Sticking to a theme of colours can really help to create an inspiring display that subtly helps your display.
Making your display on a budget
Props are great to help bring a display to life and don’t have to cost the earth. Some can even be found for free using items you have around the house, or purchased for a small price. Whether that’s coloured ribbon and hanging baubles to create a festive theme or pine cones and conkers that have been collected, they can all help to add texture and interest to your display without distracting away from your main focus.
For printed displays, you also have the added bonus of being able to reinforce how you want people to feel and of course how your business can help.
The trick is to find the connection between the feeling and how they need your business to help them feel that way. Play around with the staging of your display to make sure that it’s not over crowded and can be executed perfectly.
This can then help to create an inspiring display that can convert into an action without having cost you the earth.