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Event
- Title:
- Made to Stick: Why Some Ideas Survive and Others Die
- When:
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02.05.2009
- Where:
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Dan Heath -
Online
- Category:
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Webinar
Description
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Feel like your ideas are getting lost in translation?
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| Learn how to communicate your ideas in a way that makes them stick. |
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Join Dan Heath, New York Times best selling author, as he explains why some ideas may succeed, or "stick" with people, while others fail. Dan will discuss strategies to clearly communicate your message and make it "stickier" for your targeted audience. |
| Discover six key communications principles to make your ideas thrive rather than die: |
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Simplicity |
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Concreteness |
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Emotion |
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Unexpectedness |
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Credibility |
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Stories |
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| Whether you are a CEO expanding your business, a marketing manager launching a new campaign, a learning director implementing curriculum, or a manager trying to execute new strategies, you will benefit from learning how to ensure your concept does not get lost in translation. |
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Dan Heath is the co-author of the New York Times bestseller, Made To Stick. He serves as a consultant to The Aspen Institute and is a columnist for Fast Company magazine. Dan has an MBA from Harvard Business School, and a BA in the Plan II Honors Program from the University of Texas at Austin. |
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Ensure your message gets heard
Sign up for Adobe's next webinar and learn how to "sell" your idea - get people to embrace it, remember it, and act on it. |
Made to Stick: Why Some Ideas Survive and Others Die
Thursday, February 5, 2009
10:00 AM - 11:00 AM PST |
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| Brought to you by LearnShare, provider of Talent Management Software www.learnshare.com |
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Venue
- Presenter:
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Dan Heath
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Website
- City:
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Online
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