Events
Event
- Title:
- What Do You Say When They Just Don’t Get It?
- When:
- 01.21.2009
- Where:
- Anne Miller - Online
- Category:
- Webinar
Description
What Do You Say When They Just Don’t Get It? Sell, Persuade & Explain Anything to Anyone with Metaphors
| Presented by Anne Miller |
The biggest threat to your sales success is generally not the quality of your offering, but the inability of your buyers to perceive and understand its value, uniqueness, and fit with what they are doing. Why? Because of the over-communicated society in which we live. It is estimated that buyers are subjected to as many as 3000 messages a day from the media, the internet, their cell phones, etc. and after a very short while everything and everyone sound alike.
Salespeople, in particular, but also managers, consultants, CEOs, and even the president of the U.S., are constantly challenged to pierce through this information clutter to get their points heard and accepted. Pouring on more facts, more figures, more data, more words does not work. Why? Because our brains glaze over information alone. The fact is our brains are wired for, and respond more enthusiastically, to the visual. (Compare “Our economy is suffering through dramatic changes with the stock market 30% off its highs and with consequences we cannot foresee.” to “The current American economy is like a great athlete who has just suffered a heart attack.”) Metaphors and analogies are visual by definition. They are under-utilized communication tools which, strategically used, will get you out-sized business results. Join the ranks of five-star metaphor-makers and salespeople like Ronald Reagan, Jack Welch, and Steve Jobs. Learn how to weave the magic of metaphors and analogies into your business arguments to sell ideas, vaporize objections, clear up confusion, make your point, and close a sale. Practice an easy Four-Step Model to quickly master this increasingly necessary sales skill. Learn how to cleverly, memorably, and successfully
Results:
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Registration Fee: $79 USD Date & Time: Wednesday, January 21, 2009 02:30 PM — 03:30 PM EASTERN TIME
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Venue
- Presenter:
- Anne Miller - Website
- City:
- Online
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