Having a successful booth at a trade show will help your business grow. You have the opportunity to connect with potential customers about your company who are actively looking for new things to invest in and buy.
So once you get a spot at a trade show, you want to make the most of it. You may think that that means you need to spend a lot of money on fancy designs and “gimmicks” to attract potential customers, but nothing could be farther from the truth. If you do things right, even a small budget can go a long way to creating a successful trade show booth.
Get the Right Spot
One of the most important keys to a successful trade show booth is location. You don’t want to end up tucked away behind a wall or pillar where people may overlook you. So one of the easiest — and cheapest — things you can do to ensure your success is to find the right booth placement.
As soon as you are able, acquire the floorplan of the event space. If you are able to select your own space, try to get one that’s as close to the main walkway as possible. Corner booths can also be very successful, as you’ll have traffic from two different directions coming and going past your booth.
Of course, you may need to pay a little more for a prime spot, but it will pay off in the long run if you can attract new customers. If you are on a tight budget, don’t be afraid to spend the majority of it on your location.
Rent Your Booth
Unless you plan on doing five or six trade shows a year, if you are on a tight budget there’s no reason to buy a booth. Instead, you can rent one for a fraction of the cost and you can even switch up the design easily until you find one that works for you.
You also have a lot of options to choose from: booths come in all shapes, sizes, and colors and by renting, you won’t be stuck with a booth that you may not be happy within a few years. If you have the right location and a good product, the booth shouldn’t matter all that much: you don’t need to dazzle them with superficialities.
Reward people for stopping by your booth by giving away promotional items. If you use an Android weather app and it shows inclimate weather, why not give away some towels or even umbrellas with your logo on them? People will remember your generosity and thank you for thinking outside of the box and keeping them comfortable. There are any number of promotional ideas, so find one that works for you and use it to keep your company in the forefront of people’s minds.
Trade shows are a great opportunity to grow your company, even on a limited budget.