Speaker, coach, and author Anne Miller explains what a
metaphor is, how it differs from a simile or analogy. But more than an
English lesson, she explains how you can use metaphors to increase
sales.
Learn when to use them, how to use them effectively, and why metaphors
can have such a big impact in sales conversations. Anne shares some
great examples, which will have you realizing you are probably already
using metaphors, just not as effectively as you could. Her tips hit me
like a tsunami!
Anne Miller
About the author:
Internationally respected author, speaker and seminar leader, Anne Miller teaches sales people how to increase their business; coaches CEOs and senior management to communicate successfully to key constituencies; and enables technical people to transform complex information into simpler, meaningful messages. Author of Metaphorically Selling, you can contact Anne and sign up for her free newletter at www.annemiller.com
Learn when to use them, how to use them effectively, and why metaphors
can have such a big impact in sales conversations. Anne shares some
great examples, which will have you realizing you are probably already
using metaphors, just not as effectively as you could. Her tips hit me
like a tsunami!
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