Successfully selling your product again and again is the goal of every business owner, entrepreneur, and sales professional. If you want to sell many products, you must find new ways to reach as many prospects as possible. When I was a salesperson in the corporate world, I would call on leads and make cold calls to companies with the intention of getting in front of the prospect. Times have changed and it’s more competitive in the marketplace nowadays than ever before. It takes more than just picking up the phone and getting the meeting to be able to sell your product. It takes learning new and creative marketing methods to bring in more clients. In the role of business owner and salesperson, I’ve learned the importance of marketing. I’ve taken what I’ve learned about marketing and combined it with my sales knowledge. Marketing and sales together have doubled my business. Here are some of the new ideas I’ve learned that I’d like to share with you:

Generosity leads to business. Be generous and give something away for free. Create an incentive offering to entice the customer to buy from you. People will be drawn to buy when they think they’re getting more for their money. Come from a place of abundance and generosity. The more freely you give, the more you will receive. I lead free teleclasses, write a free e-zine and e-mail free reports for signing up for my newsletter. Following my teleclasses, I send out free sales information. I also offer free consultations.

Create special theme offerings. Design special offerings you can send out periodically to your customer base either by e-mail or snail mail. Use a specific theme to promote your product that would appeal to the customer, such as a holiday special, a birthday special, or a seasonal theme. Let the customer know it’s offered for a limited time.

Create a marketing list. There are numerous ways to create visibility. Here are a few ideas that I created to market myself: I speak to groups, send out an electronic newsletter, send people to the Sales Breakthrough System website, and I write articles. The goal for you is to get your name in front of as many people as possible that will buy from you. The more they see you, the sooner you will be known as a respected expert in your field. Using these marketing tips, I’ve doubled my newsletter subscriber base.

Network. Get your name out there and meet as many people as you can. Join a networking group, join an association, and attend trade shows that your customers attend. I highly recommend BNI (www.BNI.com) as a networking group. Don’t just join a networking group—get involved. When you have a visible role, people will be more interested in getting to know you.

Set yourself apart from the others. Create your unique selling statement that sets you apart from your competition. The statement should say just enough to stimulate the customer’s curiosity to want to know more. Address their pain; tell them how you help and the results they gain from working with you. Practice saying it with enthusiasm and confidence at networking events and trade shows.

Hire an expert. Reach out to people who are experts in their field. Don’t try to be a lone ranger and do everything yourself. Be willing to seek out people who have the experience and knowledge to help you grow your business. The investment is worth every penny and will come back to you tenfold. I reached out to Client Attraction expert, Fabienne Fredrickson (www.clientattraction.com), and she showed me how to market myself successfully.

Implementing these marketing ideas will bring you interested prospects. Once you have the prospects, you’ll be that much closer to getting business. Closing the sale means applying effective sales techniques that lead the prospect to say yes to doing business with you. If you’re interested in learning how to close more sales, call me. I’d be happy to have a chat with you to see how I can help.

ASSIGNMENT:

• Think of something free to give to your clients, something of interest to them.
• Create a special limited-time offer on one of your products and e-mail or snail mail the offer to your clients.
• Begin a list of all the ways to market yourself and then get into action.
• Select 2-3 networking groups and visit them as a guest over the next month.
• Join a networking group.
• Create your unique selling statement that sets you apart from the competition.
• Be willing to invest in yourself. Hire an expert in their field who will help you reach your goal even more quickly.

(c) All Rights Reserved.