Marketing expert Dr. Paul Welty talks about the marketing and sales
departments, their similarities, differences and how they can work
together more effectively.
Blurring of roles has created a need to
clearly understand responsibilities. Where marketing typically works
with large anonymous audiences, sales forces work directly with the
prospect or customer. Paul builds a compelling case for alignment
against the customer saying, “The goal is to add, satisfy and retain
customers.” He shares what he feels are successful sales tools to
achieve this goal.
Paul Welty
About the author:
Dr. Paul Welty is a Principal with Synaxis, a marketing consultancy that inverts the traditional way of thinking. Our 21st-century
approach makes marketing the center of your business. Instead of working from the inside out, we work
from the outside in. Learn more by visiting Synaxis.
Blurring of roles has created a need to
clearly understand responsibilities. Where marketing typically works
with large anonymous audiences, sales forces work directly with the
prospect or customer. Paul builds a compelling case for alignment
against the customer saying, “The goal is to add, satisfy and retain
customers.” He shares what he feels are successful sales tools to
achieve this goal.
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