Steve Martin began his career programming computers as a teenager
in the late ’70s. Through working with computers, he became acutely
aware of the preciseness and structure of language. In addition,
programming is built upon models--verbal descriptions and visual
representations of how systems work and processes flow. Models
enable repeatable and predictable experiences.
Early in his career, he was also introduced to the concepts of neurolinguistics, the study of how the human brain uses and interprets language. When he transitioned his career into sales, he realized that he could build models to create successful relationships based upon customers’ language and thought processes. Without any sales experience to speak of, he was the number one salesperson in his company for the following four years. Learn more at his website http://www.heavyhitterwisdom.com/
You will hear which strategy the Greeks used in 216 BC to conquer
Troy and how this strategy can help you win over customers. Find out
who he thinks were the three greatest military leaders in history, and
what these three had in common that can help you become a more
effective sales person. Take away three critical traits needed to be a
heavy hitter in sales ... AND ... discover the number one enemy of
sales people.
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