Steve Martin began his career programming computers as a teenager in the late ’70s. Through working with computers, he became acutely aware of the preciseness and structure of language. In addition, programming is built upon models--verbal descriptions and visual representations of how systems work and processes flow. Models enable repeatable and predictable experiences.

Early in his career, he was also introduced to the concepts of neurolinguistics, the study of how the human brain uses and interprets language. When he transitioned his career into sales, he realized that he could build models to create successful relationships based upon customers’ language and thought processes. Without any sales experience to speak of, he was the number one salesperson in his company for the following four years. Learn more at his website http://www.heavyhitterwisdom.com/