I just got back from spending 2 glorious weeks in the Caribbean ...and my tan is fading as I write this! (April in Canada isn't exactly tanning weather!)
It was wonderful to take 2 weeks off, and know that while I was away - the Sales Diva systems were generating revenue even when I wasn't there.
I had over $20,000 booked while I was away - all with the help of automated systems, a fabulous assistant and...here is the most important part...the fact that I don't feed my sales with a teaspoon.
You're thinking....teaspoon? What the heck is she talking about!
Are You Filling Your Bucket One Teaspoonful At A Time?
Do you remember playing birthday party games as a kid where you had to
fill a cup with water one teaspoon at a time? (OK - maybe we just play
weird games in Canada !)
Anyway - it took a whole lot of effort and spilled water before the
cup was full. I see entrepreneurs and salespeople operating like this
every day. Running around like chickens with their heads cut off (OK -
another Canadian expression!) and believe me - it isn't pretty!
These entrepreneurs/salespeople are exhausted, frustrated and have
absolutely no time to kick off their shoes and enjoy their business or
any other part of their life...how sad is that? Does it sound or feel
like I am talking about YOU?
Fill Your Bucket With A Hose!
Listen. Teaspoons are boring.
Instead - drag out the garden hose and start getting business the
Diva way! You don't want the hose to be spraying water everywhere -
instead you want it set on "soaker." Where consistently, steadily,
DAILY, your business is attracting the customers it needs for
profitable growth.
3 Sales Diva Secrets For "Soaking" Your Business:
1. Don't Let The "Tail" Wag The Dog.
Where are you focusing your time? Who are your biggest clients? Who
are the ones who support you, gladly refer you to others and choose
your services time and time again? Don't know? Get with it girl -these
are the people who can and will grow your business FAST.
Don't spend your time taking care of all the high-maintenance
clients who have little return on R.O.I. (return on investment. ) 9 out
of 10 times - these clients are usually a pain to deal with as well.
And they aren't referring you to others or increasing your bottom line.
All they increase is your need to buy Tylenol.
If you focus all your time on the "little clients" aka TAIL - then you aren't focusing on the DOG aka YOUR BUSINESS.
2. Only Attend Networking Events That Are A "Fit"
Be honest.
Where and how - are you spending the bulk of your day?
If you are being a "networking nut" and attending every event under
the sun - then you need help. Some networking is fine. I know people
who spend more time at networking events than they do at ANYTHING ELSE
with their business - and then they don't follow up!
But remember that meeting the people who are the RIGHT FIT beats
the heck out of handing business cards like a poker dealer. Remember -
ancient and out-dated Jurassic salespeople focus on VOLUME.
Instead - you are going to focus on the people who "Fit like a Diva Glove"
3. Be In Front Of Your Customer Each Month
It's simple.
Out of sight baby - and you're out of mind.
You bet your customer will buy from a competitor if you aren't in front of them. Or worse - they won't do anything.
I spent 15 years in the national media - where top of mind awareness is everything. Top of mind awareness means everything to you too.
Existing customers and potential customers - do you think your name
is the first one they think of when they are needing a product/service
that you can provide?
How can you do this? Seeding, sending a consistent and helpful
e-zine are just a few. Want to learn more? You should be at my High
Speed Sales Stiletto Camp!
I Diva-Dare you to drop the teaspoon and pick up the "soaker" hose
for your business. You have everything to gain and nothing to lose -
all because you are CHOOSING TO WORK SMARTER.
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