I went to see the environmental film "An Inconvenient Truth" by Al Gore last week. I admit, before I went I wasn't that excited.. and then I thought "Hey -I AM curious to see what he has to say!"

NOW - I say... Run, Walk, Take The Bus to see this film as soon as possible! I think everyone on the PLANET should see it. And as a former network television sales executive I don't say that lightly.

I Diva Dare you to go. I ran there in high heels and didn't even get a blister!

There are many reasons why I loved the film. One of the most important to me was that the film makers understand the philosophy of "Show and Share " (vs Show and Tell)

Here are 5 Truths You Can Learn from "An Inconvenient Truth":

Show - Don't Tell. A picture is worth a thousand words. All the stats in the world don't mean a damn thing unless people actually FEEL something. How are you creating and painting a picture for your clients and potential customers? What emotions does your website evoke? Your marketing materials? How do people respond when they meet you in person?

Info Dumps Are Garbage. At all those networking events are you talking constantly about yourself or are you asking questions of others? Take a cue from your audience. If their eyes are glazing over - they are thinking "How Can I Get Away From Her??"...and this doesn't lead to strong client relationships!

Challenge Yourself. When was the last time you did something different? Took a chance on a new idea? Called someone you didn't know? Followed up with a client you dropped the ball on? If you sit still and be complacent the world will passsssssssssssss you by girl and you will be invisible to your customers. When was the last time you failed? (If it was too long ago then you aren't risking enough)

Take A Stand. News flash. You can't be everything to everyone. I repeat - you can't be everything to everyone! Will you please choose a target audience and stick with it? Who cares if everyone doesn't like you? (Hint - they weren't the best fit for you anyway!)

Ask For The Business. Al Gore asked for the viewers of the film to write letters. Change their lifestyle. Speak up and out. Take action. How are you asking your customers to choose you? Are you afraid to ask for the order? If you appear indecisive and unsure about asking customers to choose you - they WON'T choose you as they won't trust you!

So please tell all your friends and go see the film. http://www.climatecrisis.net (It may take a few seconds to load as it is a very popular site right now!) Let me know if you loved it or hated it. It doesn't matter - as either way - you'll have done some thinking in the process. And see what you can apply to YOUR business.

This is one Diva who believes in putting stretch marks on her brain on a regular basis!