I know what you are thinking… I must be kidding - right?

Think about our target market. Who are they and how do they access their information? It is a statistic that only 7% of people over age 65 are online. That means that 93% of our target market is accessing information by other sources such as the newspaper, television and the RADIO!

How do you do it? There are many options available to you. Offer your services to the Saturday Morning local interest station. There are many of these and your cost will be zilch. They are always looking for guests and if you offer a newsworthy topic it is very easy to get yourself on the air and it will be a clever annuity marketing tactic.

A possible target may be, “Uncover the facts about Long Term Care Insurance” or “How to manage your IRA for maximum income.” There are so many topics available to you that a little imagination will leave you with endless possibilities.

How about pay to play? Easy to do and lots of sources. I like the idea of a Saturday Morning slot and if you can get it close to 10:00 it is perfect. Buy the air time for 30 minutes and talk about your list of topics. Have you ever thought about doing an annuity seminar on the radio? Just repeat the strong points of your seminar over the air and invite people to call in for questions.
Have the station capture the caller’s information like address and number.

Offer a booklet to mail out after the show. The callers are all solid prospects and because you are on the “RADIO” you are a perceived expert!

Trade air time for commercials. This idea really works, offer the station an advertising commitment for air time. Trade $1,000 of commercials for the ½ hour of air time.

What do you advertise?

Your radio program! How about peripheral annuity marketing? Ask the station for permission to use their name on your web site or your printed materials. Have fun with this and be informal while at the same time being the local “EXPERT.”

Your radio show can be cross marketed to your existing client base and to all new prospects you meet. “Oh, you are the radio guy.” Instant credibility!

There are numerous ways to find annuity leads, be different and be creative and your annuity marketing results will explode.

Article Source: http://EzineArticles.com/?expert=Bill_Broich