SuccessCast is an excerpt of TSTN's dynamic programming. Everyday, our viewers get the key insights and ideas for how to succeed at work, in their families, with their finances, and with their health When our parents learned to sell, it was all about persuading people to buy. Today it is about building profitable business friendships. Society has evolved, and selling practices must evolve as well. Jim Cathcart, author of Relationship Selling, is one of the nation's leading professional speakers and sales experts. His natural approach to sales improvement will motivate you to achieve powerful sales results. The sales leaders of today are those who learn to connect with everyone and fill all their needs, not just make one sale. Let Jim Cathcart be your guide to more and better sales.