Salesopedia - The Brochure Can Not Replace You

The Brochure Can Not Replace You

Written by Keith Rosen

Keith Rosen addresses when it makes sense to provide marketing collateral to a prospect and when (and why) it can kill your sales opportunity. He suggests timing is everything and provides three situations where the use of marketing material can hurt the sale. He also tells you when it is ok, in fact desirable to pass along a brochure or additional material. Keith includes a segment on using email to prospect.

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Keith Rosen is the President of Profit Builders. He is the executive sales coach that top salespeople and managers call first. As a prominent, engaging speaker and Master Certified Coach, Keith is one of the foremost authorities on assisting people to achieve positive, measurable changes in their attitudes, in their behaviors, and in their results. A best selling author, Keith has written several books including, Time Management for Sales Professionals, The Complete Idiot's Guide to Cold Calling and his recently published book Coaching Salespeople Into Sales Champions.

Keith Rosen
		About the author:
		Keith Rosen, President of Profit Builders, is the executive sales coach that top salespeople and managers call first. As a prominent, engaging speaker and Master Certified Coach, Keith is one of the foremost authorities on assisting people to achieve positive, measurable changes in their attitudes, in their behaviors, and in their results. A best selling author, Keith has written several books including, Time Management for Sales Professionals, The Complete Idiot's Guide to Cold Calling and Coaching Salespeople Into Sales Champions. For his work as a pioneer in the coaching profession, Inc. magazine and Fast Company named Keith one of the five most respected and influential executive coaches in the country. Software Sales Journal named Keith's company one of the Top Nine Best Training Firms. Keith is also a frequent contributor for Selling Power Live, CBSNews.com, Sales and Marketing Management and has been appointed as the Expert Sales Advisor for AllBusiness.com. For more resources or to inquire about Keith's coaching and training programs, visit Keith Rosen at www.ProfitBuilders.com where you can also order his proven prospecting and cold calling template, Permission Based Prospecting that's guaranteed to get you in front of more qualified prospects, fast. Call Keith at 516-771-1444 or email him at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it . Subscribe to his newsletter, The Winners Path, http://www.profitbuilders.com/winnerspath.htm .
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