Mark Hunter contends that customers frequently lie to sales people. He explains why prospects and customers do this and provides practical suggestions on how to deal with the situation. While they may not lie intentionally it does impact the potential success of the transaction. He suggests people buy confidence, then goes on to tell how trust and confidence add up to competence in the eyes of the customer. Find out what he means when he says “Discount once, accept twice.” It will make a difference to your sales success. 

Mark Hunter helps individuals and company’s better prospect, close more sales, and profitably build more long-term relationships. He earned his stripes over 18 years in the sales and marketing divisions of three Fortune 100 companies.  A member of the National Speakers Association he is an excellent communicator, who’s lively interactive style and practical real-life experiences make him a sought after speaker.