Cheryl Clausen talks about leveraging objections to make more sales. How you react to objections determines the outcome of the objection. If you expect a positive outcome it changes your mindset. She suggests it is important to both acknowledge and respect the client objection, and then attempt to understand the objection. Cheryl touches on which communication signals to watch for. You may find it interesting to hear you should have an internal smile when you hear an objection, listen to find out why.

Cheryl Clausen is a sales coach who works with clients in the insurance and financial services fields to double their business. She specializes in helping agents and financial reps get ‘unstuck’.