Barry Siskind started his career doing traditional sales training and would participate in 12 trade shows a year. His exhibiting interest and proficiency increased and he specialized in what he describes as “one of the oldest marketing tools and probably one of the most abused.” Barry is passionate about the effectiveness of trade shows and exhibit programs and how they can create a solid return on the investment. Did you know there are over 100 reasons to participate in a trade show or there are over 50,000 trade shows around the world annually? After listening to this podcast you may view trades shows in a totally different light.

Barry Siskind specializes in helping exhibitors achieve top performance at their trade and consumer shows. He is the author of Powerful Exhibit Marketing. Each year Barry travels throughout the world helping exhibitors improve their return on the show investment.