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The #1 Secret to Closing More Sales Print
Written by Brian Tracy   

Have you ever had a prospect come up with a deal-killing objection just when you thought you had the sale? Or had a solid prospect take too long to get to the close?

They'll tell you the price is too high, they're not ready to buy right now, want to think about it, can't get the boss to approve it, or worst of all, "aren't interested" when you know for a fact they need your product or service.

No matter how enthusiastic a salesperson you are or how polished your pitch, if you can't close the sale, you won't be successful. I don't have to tell you that each time you lose one sale you also lose the potential for repeat sales in the future. Closing the sale is the key not only to short-term profits, but to your career.

The keyThe Simple Truth About Selling

Whether you're just getting started or are a seasoned salesperson or manager, I'm sure you've felt the frustration of losing a sale or working way too hard to convince your prospect to buy. I know from personal experience that this gets under your skin, especially when you are selling great products or services.

When I first started out in my sales career, I didn't know how to get past the common objections that were killing too many sales. That was until I discovered one simple truth about selling. Let me ask you two questions.

Who are prospects more likely to believe; themselves, or you?

Who is better at closing the sale; the prospect, or you?

Your Prospects Are Better at Closing the Sale

The simple truth about selling - and the secret to selling more - is that your prospects are better at closing the sale than you are, if you lead them to it.

Once you understand this and put this breakthrough technique into practice, you'll close many more sales. This approach turned my sales career around and changed my life. It can do the same for you.

You can close more sales with less effort and less expense!

Charlie Cook's Insider Secrets to Eliminating Obstacles to Sales gives you this secret selling technique. I recommend it whether you're just getting started or have been selling for decades. You'll close many more sales.

Why is it so easy to close the sale when the prospect does the selling instead of you?

The ideal prospects have already heard about you and your products and services and know that you're the expert to turn to. They've heard from people they trust that your products and services work well, so they understand their value.

Prospects like these arrive 'pre-sold' and ready to buy from you. Getting them to close the deal becomes a foregone conclusion when you use this amazing selling technique. The result? You'll close many more sales with a lot less effort.

Don't you wish you could 'pre-sell' all your prospects? Instead of spending your time countering objections from prospects, you could be talking to people who want to buy. Discover how to structure your sales process, establish your credibility and clarify the value you provide so your prospects 'pre-sell' themselves.

Ready to learn the secret to pre-selling your prospects so you can close more sales?


If you drive to work every morning, I don't have to remind you that it takes much longer to get to work in rush hour traffic. Even a well-designed and well-built freeway slows down to a mind-numbing crawl when it's overloaded with cars.

Nothing is more aggravating. You've got a well-tuned driving machine that could easily do 60 miles an hour and get you to work in 15 or 30 minutes. Instead, you can spend an hour or more stuck in traffic.

Your prospects' objections are like the cars in that traffic jam, slowing down the sales process. Eliminate those objections in advance, and you and your prospect get to the sale in half the time.

The Fastest Way to Close More Sales And Increase Your Profits

Move the obstacles off the road and clear the way for your prospects to buy. You'll melt their resistance and sell more of your products and services - again and again.

Use this technique to eliminate obstacles to the sale and 'presell' your prospects. You'll close more sales and make more money with less effort.


Brian Tracy
About the author:

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. Brian Tracy has consulted for more than 1,000 companies and addressed more than 4,000,000 people in 4,000 talks and seminars throughout the US, Canada and 40 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year. Visit his web site at http://www.briantracy.com/

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written by Frank , June 29, 2008

that's pretty general information give examples or scenarios that fit the information. for example what are some of the obstacles or objections
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