Can you develop an ‘emotional advantage’ that will allow you to make more sales? Craig Elias believes you can. If you are the person who is first in your client or prospect’s mind you have five times the chance of making the sale. He explains what an emotional favorite is, how you can become your client’s emotional favorite, and how you can leverage this concept to make a significant difference to your sales success.

Craig Elias is a leading authority on trigger events and creator of Trigger-Based Selling and is the Chief Catalyst at SHiFT Selling Inc. Craig has been featured on NBC news, in the New York Times, Sales and Marketing Magazine, The Wall Street Journal, and Business 2.0. A proven top salesperson, his success has come from walking the talk.