"Here’s an interesting thing about potential. It gives us the capacity to become, well, larger than ourselves" says Robert Hruzek at his Middle Zone Musings blog. He continues "Like a shadow on a wall,  our own potential is, well, much bigger than we are. But here’s the thing – until it’s unleashed and realized, it’s still just a shadow: two-dimensional and insubstantial." Exactly! So the question becomes; how do we unleash our potential?

Our potential for what? We have potential in many areas such as earnings, sales, profits, family harmony, work/life balance, contribution to society, literary, creativity, physical, spiritual, emotional and so on. Granted, many of these areas overlap, creating a synergy that can energize us once a trigger is released.

Malcolm Gladwell introduced us to the concept of the Tipping Point several years ago, crystallizing in our minds the point at which an idea transforms from being obscure to becoming mainstream. Growth from that point becomes rapid and exponential! Everything that happens prior to the Tipping Point is merely preparation for what is yet to come.

I believe that the trigger for unleashing our potential is a Tipping Point, one that is arrived at by invoking the clichéd expression "I'm mad as hell and I'm not going to take it anymore." It is the point at which we realize that we must begin to live and act differently if we intend to realize our dreams. It is at this point that we push the self-imposed limitations of our comfort zone and see in our mind's-eye our true potential. At that instant, we have drawn a line in the sand and stepped over it. Armed now with energized self-belief and vision, we simply need a solid plan and plenty of action.

Our sales potential is limitless. There is an endless supply of prospects who need your products and services. There are many opportunities to share our vision and convince others to our point of view. Decide now to change your circumstances. Your obstacles are in-part, self imposed, usually stemming from a lack of confidence and an effective plan. Expanding your comfort zone means taking charge of your life in a much bigger way! Once stretched, your comfort zone will never revert to its original shape.

Look in the mirror. See your potential, even if it has previously eluded you. Here are four steps to realizing your sales potential:

1. Decide to grow beyond your current comfort zone.
2. Make your plan.
3. Take action.
4. Persist until you win!

It is not complicated. It will be uncomfortable for awhile, yet soon you will realize that your dreams are valid and you are worthy of achieving them. From there, it is simply a matter of time.