As relationship-builders at heart, women seem to intrinsically understand that it is not what you know, but who you know that can further a career. Networking is the foundation for anyone starting or growing a business. Business publications, mentors and even family members advise the entrepreneur to "get out there and meet people." And millions of women entrepreneurs are listening and acting upon the networking message; according to the Center for Women's Business Research, women-owned businesses total more than 6.2 million nationwide. Women are starting businesses at twice the rate of men and now employ more than nine million workers, contributing $1.15 trillion in sales and revenue to the U.S. economy.

Professional organizations grow businesses

One of the best ways to network is to join a professional organization, in particular, a professional organization dedicated to women-owned businesses. Joining a professional organization dedicated to women equals not just a network; it is a pool of strategic alliances, partnerships, access to capital, resources, referrals and a market of other business owners. Depending on the business model, just access to the membership list alone could be equivalent to no more "cold calling." Look at membership as an investment in the business.

Contacts open doors

Organizations such as the National Association of Women Business Owners (NAWBO) open doors to relationships that might otherwise be inaccessible. For example, after a 9 a.m. breakfast meeting, one NAWBO member secured 50K in working capital that was available by noon the same day. However, don't expect to sign the biggest contract at the first meeting. This true story happened because there was an established relationship and a level of trust. Unlike networking events where the goal is to gather as many cards as possible, NAWBO events facilitate relationships, not just databases.

First Impressions Count

When joining a new women's professional group, work the group as if a hostess. Make sure to meet and greet everyone. Understand that since the majority of new business secured from a networking group is tied to relationships, first impressions count. Additionally, when meeting other entrepreneurs for the first time, consider whom they might benefit from meeting as well.

Attendance is Critical

All of the previously stated benefits are only available if a member goes and actively networks. Often, women business owners are surprised to find a warmth and friendliness not found in co-ed functions. It is this friendship and level of camaraderie that solidifies the group and strengthens interpersonal bonds.

Attendance is also important because specific issues will be addressed. Access to capital, entrepreneurship, health care, procurement and tax benefits are critical issues that present distinct challenges to women-owned businesses. Organizations such as NAWBO host a variety of talks and luncheons to help women business owners keep up-to-date with the latest developments. It is here where business owners learn of CEO Roundtables, available scholarships and other resources previously undiscovered.

Seek Out Solutions

Realistically, there are challenges specific to being a successful businesswoman. Facing those challenges alone and without guidance can often cause a company to falter. Joining a professional women's organization provides help to navigate these challenges. Often, when issues arise, the solutions can often be found within the group. 

Commit the Time

While joining professional organizations is necessary, it is easy to overdo, so it is important to pick just a few that align with your business goals. Make a dedicated effort to utilize the associations resources. And further your relationship-building by being part of a committee, it's a great way to get to know the whole group and raise visibility for your products and services.