Globally recognized leadership expert Jonathan Farrington share his thoughts on the critical elements necessary for business development. If you are a small business owner or individual sales person you probably worry about increasing sales volumes.

He suggests it all starts by creating a workable and achievable set of objectives based on six key words. Many will have heard of the acronym SMART used to formulate objectives, Jonathan takes it further with SMARTER, you’ll want to hear what the ER stands for. He moves on to discuss customer profiling and why that is necessary. He shares a very innovative metaphor using a cabinet to describe a sales process that helps you balance your activity for maximum results. This very concise interview is packed with effective ideas to help grow your business.