Globally recognized leadership expert Jonathan Farrington
share his thoughts on the critical elements necessary for business
development. If you are a small business owner or individual sales
person you probably worry about increasing sales volumes.
He suggests it all starts by creating a workable and achievable set
of objectives based on six key words. Many will have heard of the
acronym SMART used to formulate objectives, Jonathan takes it further
with SMARTER, you’ll want to hear what the ER stands for. He moves on
to discuss customer profiling and why that is necessary. He shares a
very innovative metaphor using a cabinet to describe a sales process
that helps you balance your activity for maximum results. This very
concise interview is packed with effective ideas to help grow your
business.
Jonathan Farrington
About the author:
Jonathan Farrington is a globally recognised business coach, mentor, author and consultant, who has guided hundreds of companies and thousands of individuals around the world towards optimum performance levels. Formerly, Jonathan was the Managing Partner of The jfa Group which he established in 1994 and he is now the Chairman of The Sales Corporation based in London and Paris.
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