This interview looks at adding the polish that builds profits. What you won’t hear is a long set of rules and or details on etiquette. Lydia Ramsey is a manners expert who shares her thoughts on manners in selling and how courtesy and respect for people contribute to building relationships and making the sale.

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She outlines the importance of creating a favourable first impression, provides some great tips on choosing words carefully, personal grooming, and explains why you can’t ignore your shoes! Hear Lydia’s number one bad manner we in sales need to be aware of.

Lydia Ramsey is a business etiquette expert, professional speaker, corporate trainer and author of “Manners That Sell – Adding The Polish That Builds Profits.” She has been quoted or featured in The New York Times, Investor’s Business Daily, Entrepreneur, Inc., Real Simple, and Women’s Day.