Susan Friedmann The Tradeshow Coach shares tips on making the most of your attendance at trade shows, community events, or charitable functions where you have the opportunity to interact with a large number of people.

She explains what successful sales representatives do to leverage their investment of time at the event. Never shy, Susan has a strong opinion on elevator speeches and the importance of having a purpose for being at the event. A good reminder of how effective “working the event” can be … if done well.
Susan is a "how to" coach specializing in the tradeshow industry. She is the author of "Meetings & Event Planning for Dummies" and "Riches to Niches - How to make it big in a small market."