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Written by Jim Meisenheimer
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Doing your homework before you make a sales call has never been easier.
And the good news is, the bigger the account, the more information you can uncover.
Making assumptions is second only to procrastination in undermining your effort to win more business and make morey money.
Why make assumptions, when you can get answers to specific questions. For example:
The company - what business are they in?
What are their sales and profits?
What are their strategies?
Who are their competitors?
What's being said and written about them?
Who are their key players?
Plus so much more . . .
Sure you can go to Google.com, Yahoo.com, and even Ask.com and do searches on these things. But there's something else you can do, that will provide you a steady stream of information without having to lift a finger. It also creates a competitive advantage for you.
Google has a program that will e-mail you updates of the latest relevant Google results (web and news stories) based on your query, topic, company name, or a person's name.
Imagine getting an e-mail every time something is written about your customers, prospects, and YES - even your competitors.
It's your way of keeping tabs on what's important. Just set up a Google Alert.
This sales tip is a sales tip that will keep on giving. You can set up Google Alerts for the following:
Your biggest customers
Your biggest Prospects
Your biggest competitors
Your smallest competitors
Your own company
Your own name
Use this link to get the ball rolling. http://www.google.com/alerts
Don't be too busy to be smart. This is a clever way to be well-informed.
This sales tip, using Google Alerts, enables you to focus on what's important and what's new and changing.
You won't have to spend a penny to have Google put this on autopilot for you.
Doing your homework isn't optional and has never been easier!
You now have a system in place to give you an edge over your competitors.
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Jim Meisenheimer |
| About the author: |
| Jim Meisenheimer is a former US Army Officer, was Vice President of Sales and Marketing for Baxter International, the creator of No-brainer Selling Skills and the publisher of The Start Selling More Newsletter.
He's been nominated to the Speaker Hall Of Fame four times. Use this link to sign-up for Jim's FREE Start Selling More Newsletter. http://www.startsellingmore.com
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